C1 Advertising

 

                                                                                                   Tuesday 25th February 2025

                                       what is advertising?

Do Now 

1.  2✅
2. 70%✅
3. 40%✅
4. make money✅

advertising

-the main aim of advertising is to bring attention to a product.

-global industry which provides a major source of income to other media industries.

-adverts aim to communicate a clear message about the product.

-it may:

1. raise awareness
2. inform or educate
3. persuade audiences
4. create a unique selling point

-two types: COMMERCIAL and NON-COMMERCIAL

The main aim of advertising is to bring peoples attention to a product, they could also aim to communicate a clear image of something.

Commercial advertising aims to make money. It dose this by promoting a product.

However, non-commercial advertising aims to make money for charity. It dose this by using sad adverts.

                                                                                                         Tuesday 4th March 2025

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1. to get peoples attention to a product or something.✅
2. persuade and inform.✅
3. makes money.✅
4. charaties.✅

                                                             codes & conventions

NON-COMMERCIAL 

The main aims of the advert is to make you feel bad for the world that we are living in, but to also make you pay for what they are advertising. They have made this charitable advert  for the animals in the arctic dying because of global warming.And also with the langue they use is "your donate, will save them" so they are saying that all of the money that you donate will help them.

COMMERCIAL

The main aim of this advert is to make you buy their product, they are basically saying that their drink tastes like you are drinking out of a orange, but they use direct adress why saying "do we need to say more?" which is making us question if they do need to say more and that their drink is really good.

                                                                                                Tuesday 11th March 2025

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1.  a soft sell advertising is when they are advertising a product in a lifestyle way.✅
2. the product and a slogan✅
3. persuasive language, facts 
4. hyperbole
5. repetition

intertextuality

This advert uses intertextuality because it references Humpty Dumpty as a strong child wearing levis jeans to be "little toughies".

                                          HISTORICAL  ADVERTISMENT 

1. the coca-cola logo is placed across the women's torso, and is a quite large logo.

2.the layout that they have done is around the main image. they have done tis to draw attention to the main image (the women and the cola bottles) but they are also made the coca-cola logo really bold even tho it is in the corner, the shape and redness brings out the logo.

                                                 HISTORICAL SET TEXT 

                                                                                                      Tuesday 25th March 2025

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1. mackintosh✅
2. miss sweetly and major quality✅
3. regency era✅
4. wealthy/affordable to working class families✅
5. emotive language✅

notes

• its an advert
• bright colours to attract viewers
• suit represents wealthiness
• the products are made big so you can see what is in the chocolate box
• 18 in bold to say that its not just the 3 sweets they have shown and described one the cover
• purple represents royalty
• what sweet dose he choose, or what women dose he choose.
• the girls have been dressed to match the sweets
• these people are higher class
• they all want the chocolates
• mackintosh is in a nice font-brand name
• quality street is in a written font

The main image shows bright colourful colours but they also dress the two women in clothing that represent/match the sweets.This has connotations suggests that the man in the middle who looks very wealthy, has to choose between the two women who are kissing him.But this could also represent his deciding to choose between all of the different chocolates in the chocolate box. They do this to show us that the chocolates are a wealthy type thing and that they are delicious. But could also be that its he has to choose one chocolate and one girl not two.This links to the idea that although you can choose one chocolate/ women, the chocolates will make you want more. and potentially women aswell.

                                                                                                              Tuesday 1st April 2025

do now 

1.  representation is when something is used to show something.✅
2. 1950s.✅
3. stereotyped to stay in the kitchen and that women are incomplete without men.✅
4. aimed at everyday working people.✅
5. ❌ delicious.