C1 Advertising

 

                                                                                                   Tuesday 25th February 2025

                                       what is advertising?

Do Now 

1.  2✅
2. 70%✅
3. 40%✅
4. make money✅

advertising

-the main aim of advertising is to bring attention to a product.

-global industry which provides a major source of income to other media industries.

-adverts aim to communicate a clear message about the product.

-it may:

1. raise awareness
2. inform or educate
3. persuade audiences
4. create a unique selling point

-two types: COMMERCIAL and NON-COMMERCIAL

The main aim of advertising is to bring peoples attention to a product, they could also aim to communicate a clear image of something.

Commercial advertising aims to make money. It dose this by promoting a product.

However, non-commercial advertising aims to make money for charity. It dose this by using sad adverts.

                                                                                                         Tuesday 4th March 2025

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1. to get peoples attention to a product or something.✅
2. persuade and inform.✅
3. makes money.✅
4. charaties.✅

                                                             codes & conventions

NON-COMMERCIAL 

The main aims of the advert is to make you feel bad for the world that we are living in, but to also make you pay for what they are advertising. They have made this charitable advert  for the animals in the arctic dying because of global warming.And also with the langue they use is "your donate, will save them" so they are saying that all of the money that you donate will help them.

COMMERCIAL

The main aim of this advert is to make you buy their product, they are basically saying that their drink tastes like you are drinking out of a orange, but they use direct adress why saying "do we need to say more?" which is making us question if they do need to say more and that their drink is really good.

                                                                                                Tuesday 11th March 2025

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1.  a soft sell advertising is when they are advertising a product in a lifestyle way.✅
2. the product and a slogan✅
3. persuasive language, facts 
4. hyperbole
5. repetition

intertextuality

This advert uses intertextuality because it references Humpty Dumpty as a strong child wearing levis jeans to be "little toughies".

                                          HISTORICAL  ADVERTISMENT 

1. the coca-cola logo is placed across the women's torso, and is a quite large logo.

2.the layout that they have done is around the main image. they have done tis to draw attention to the main image (the women and the cola bottles) but they are also made the coca-cola logo really bold even tho it is in the corner, the shape and redness brings out the logo.

                                                 HISTORICAL SET TEXT 

                                                                                                      Tuesday 25th March 2025

Do now

1. mackintosh✅
2. miss sweetly and major quality✅
3. regency era✅
4. wealthy/affordable to working class families✅
5. emotive language✅

notes

• its an advert
• bright colours to attract viewers
• suit represents wealthiness
• the products are made big so you can see what is in the chocolate box
• 18 in bold to say that its not just the 3 sweets they have shown and described one the cover
• purple represents royalty
• what sweet dose he choose, or what women dose he choose.
• the girls have been dressed to match the sweets
• these people are higher class
• they all want the chocolates
• mackintosh is in a nice font-brand name
• quality street is in a written font

The main image shows bright colourful colours but they also dress the two women in clothing that represent/match the sweets.This has connotations suggests that the man in the middle who looks very wealthy, has to choose between the two women who are kissing him.But this could also represent his deciding to choose between all of the different chocolates in the chocolate box. They do this to show us that the chocolates are a wealthy type thing and that they are delicious. But could also be that its he has to choose one chocolate and one girl not two.This links to the idea that although you can choose one chocolate/ women, the chocolates will make you want more. and potentially women aswell.

                                                                                                              Tuesday 1st April 2025

do now 

1.  representation is when something is used to show something.✅
2. 1950s.✅
3. stereotyped to stay in the kitchen and that women are incomplete without men.✅
4. aimed at everyday working people.✅
5. ❌ delicious.

Do Now                                                                                          Tuesday 29th April 2025

1. connotation means a deeper meaning.✅
2. blood, royalty, power, love✅
3. cute, guard ✅
4. .❌ the male gaze-that the majority of media texts present the world
5. the brands recognisable brand picture.✅

                                                    Analysing modern adverts

positive connotations:

• interested
• curious
• disabled

negative connotations:

• nosy
• crippled
• retarded

logo guess game

1. adobe
2. barbie
3. coco cola
4. disney
5. explorer
6. facebook
7. google
8. honda
9. i
10. JDC
11. kellogs
12. lego 
13. maccies
14. nitendo
15. oreo
16. pintrest
17. Q
18. reseses
19. skype
20. twitter
21. uni leaver
22. virgin holdiday
23. wikapedia
24. xbox
25. yahoo
26. amazon

persuasive techniques

Rhetorical question-What time do you call this?

Repetition-the mixture was stirred and stirred until thickened

Alliteration-Delicious dilemma

Emotive language-wonderful, magical, tragic

Opinion as fact-halloween is the worst holiday and should not happen

Celebrity endorsement- football players modelling for sports companies

Hyperbole- im so tired i could sleep for a week

Facts & statics-it takes 2 years for teenagers to get the appropriate help they need for mental health

Direct adress- we need YOU

Imperatives- open the window

Identify the persuasive techniques

1. repetitions ✅
2. imperative✅
3. imperative❌ opinion of fact.
4. opinion of facts, alliteration ✅
5. hyperbole ✅

do now                                                                                                 Tuesday 6th May 2025

1. direct address, emotive language, alliteration✅
2. imperative✅
3. alliteration✅
4. direct adress✅
5. ? ❌ hyperbole

                                   women in advertising.

MANTRAS " i kick balls. deal with it"

This mantra is conveying that when the text says "deal with it" it is made to seem that maybe boys have had something to say and brings up that stereotypically that boys are better at football and that its only a males sport.and the "i kick balls" also has 2 meanings.

The persuasive technique of direct address is used within this print add of Gareth Bale.For example the main image of Gareth Bale shows him looking directly at the camera. this appeals to the audience so they feel targeted and wanted through the ad. 

The colour palette is all matching the same colours to represent the same colours of the product (lucozade bottle).

-move more move better

                                                                                                                                                                

                                                                                                         Tuesday 13th May 2025 

do now             

1. this girl can✅
2. to raise awareness on how women can feel comfy doing anything.✅
3. 2018❌ 2016
4. fear of being judged.✅

                                                       Women in Advertising

women have been portrayed as

• strong
• independent
• fierce

in this advert, women have been presented as powerful and independent. They have done this by presenting women/ athletes in tight clothes to NOT sexualise them but to show how much potential they have and how powerful women are.And that they don't have to cover up and instead they have chosen a long shot to show her whole body.. Another way this advert is powerful and presenting women in that way is using athletes as the front cover of the adverts.

In the nike & Adidas posters, women were represented as powerful and independent. you could see this by the use of the women that are used in the first posters which are all athletes which also fights stereotypes because men are usually used for nike, adidas adverts and for sporty stuff.However, in the this girl can advert, women are represented as proud and don't seem to care. This can been seen by the use of the women in the background looking sweaty, strong and overall looks like she is having fun and doesn't care about what other people think.Another thing about this girl can advert, is that the front cover is not a celebrity but a women i her mid 30s which challenges on how other adverts use famous people and they have not.

                                                                                                                                                                    

                                                                                                            Tuesday 20th May 2025

Do now 

1. stealthy, female✅
2. ❌ LEXIS- word choice
3. ❌TYPOGRAPHY- the way any text has been made to look
4. so other people could use that hashtag✅
5. mid shot✅

                                                         REPRESENTATION

dominant ideology

=the attitudes, beliefs, values and morals shared by the majority of the people in a given society.

1. her facial expression shows us a positive feeling about her sport for the female audience. we can see this on the way she looks very happy on what she is doing, she looks like she is enjoying her activity and its made to create a audience grabbing advert for women.enticing.

2. the advert seeks to encourage the female audience by presenting the women in the advert (not a celeb, a normal women) and shows us that she is enjoying herself and have presented realism with no makeup, messy hair, sweating and not matching clothes.

3.yes i think that this advert is successful at being inclusive by aiming at all women and in the text box is "this girl can" which is direct Adress in a way.

PROPP

In "this girl can" advert, the women in this advert has been made to challenge stereotypes and been made to raise awareness for women's confidence.what we can see in this is a middle-aged women "sweating like a pig" doing exercise.This is made to challenge stereotypes because male audience make out that men are better than women in exercise.